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Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 (Springer Proceedings in Business and Economics)

by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev

ISBN 13: 9783319920832

Format: Paperback
Publisher: Springer
Published: 09 Aug 2018

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Strategic Marketing Management - The Framework, 10th Edition

by Alexander Chernev

ISBN 13: 9781936572595

Format: Paperback (320 pages)
Publisher: Cerebellum Press
Published: 15 Jan 2019

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Strategic Marketing Management, 9th Edition

by Alexander Chernev, Philip Kotler

ISBN 13: 9781936572519

Format: Hardcover (296 pages)
Publisher: Cerebellum Press
Published: 01 Jan 2018

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The Marketing Plan Handbook, 6th Edition

by Alexander Chernev

ISBN 13: 9781936572670

Format: Paperback (156 pages)
Publisher: Cerebellum Press
Published: 15 Feb 2020

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